The Benefits of Hiring a Pro Web Development Company

It’s not unusual for website owners like you to consider hiring freelance web developers to work on your new project, or to re-design your existing portal. After all, the costs of hiring a pro web development firm can be exorbitant.

But looking beyond the expenses, there are a lot of advantages in engaging the services of a professional web development team. One is the superior quality of work. You can expect a pro web development firm to have a more professional approach to web design and development, from the planning to the uploading of a new website all the way to technical support.

Pro web development companies normally assign an account manager to their clients. This professional will oversee the website development project by scheduling daily meetings and keeping you, the client, up-to-date on the web development process.

Web Development

On the contrary, it can be difficult to hire three freelancers and expect them to work seamlessly with each other, especially if they don’t know each other. By engaging the services of a web development company, you can be assured that the work is carried out faultlessly.

Pro development firms also focus on the sales and marketing aspects of their clients’ website. They have professionals who think of ways to improve the search engine result (SEO) ranking of their client’s website, knowing that a high search engine ranking translates to higher Internet traffic and more sales for their clients.

Most budding freelance developers, however, don’t realize this important aspect. Most of them are only concerned with the design of the website. While these are certainly important aspects of website development, the efficient marketing and promotion of a website can spell the difference between a successful portal and a useless piece of Internet real estate.

These are just some of the benefits of hiring a pro web development team. You can learn more tips on how to screen web development firms by clicking here.

Common Web Design Mistakes to Avoid

Web design plays an important role in web development. Online visitors are likely to skip a website with a confusing design and poor layout. This is why many website owners are willing to pay a premium for well-designed websites, because they know that their online traffic will be affected by this.

If you own a website or you have plans of doing so, you might want to keep in mind the following web design mistakes so you can avoid or correct these as quickly as possible:

Poor Readability

The font style and size should be readable enough for readers to continue browsing the website. Avoid the use of bizarre font styles like Freestyle Script or Arahoni that make reading a pain and turn off your website visitors.  Stick with fonts like Sans serif typeface that are easier to read on any web browser.

Your web designer should also study the color schemes and make use of hues that complement each other and improve readability.

Web Design Mistakes

Too Many Images

An image or two in a webpage is nice as it can break the monotony of text. Images are also used to capture the attention of online visitors.

But having too many images can also be a turn-off, unless of course, your website is adult-themed.  Too many images can be a distraction or in some instances, cause the slow loading of a webpage.

There’s no rule when it comes to the use of images. Experts like those from Niagara falls web design firm Linx Digital say that designers should just use their images appropriately, or to underline key points in an article. For instance, a graphic illustration of hydropower plant operation is essential to a webpage that discusses how a hydropower plant works.

No Contact Details

The ‘Contact Us’ section is an omnipresent part in any website. It’s akin to the editorial section in a news paper. This part of a website is not only to present the people behind the website.

More importantly, it provides a means for web visitors to contact you and perhaps buy a service or product from your website.

User engagement is critical for website owners who want to build a successful relationship with their clients. By giving your contact details, you can harness the loyalty of your customers and likely build a strong relationship with them. A simple page that states your email address or contact form should suffice.

Pages Designed Like Ads

The usual online visitor does not want to read anything that looks like an advertisement. So they would likely stop paying attention to webpages that are designed like an ad. Pages with blinking or flashing text, or with superbly aggressive animations are likely to be skipped or closed by visitors.

These are just some of the common web design mistakes committed by web designers and overlooked by website owners. Keep an eye on these miscues and make sure your website does not have any of these mistakes so that you can maximize your Internet presence and generate more online sales enquiries from the general public.




How to Integrate Social Media in Your Website

Social media has become very big that almost all websites are now integrated with social media activity. It’s hard to find a website which allows its content to be shared on Facebook or Twitter. If your website is one of the few remaining portals with no social media integration, here are some tips to get you started.

  1. Tell Your Customers Which Social Media Sites You Are On

‘Follow’ icons should be conspicuously placed in the home page, preferably within the footer of the website. This would enable your customers to know which social media sites you are on. Whether you prefer Facebook, Twitter, Pinterest, Instagram, or Google Plus, the bottom  line is that your customers should immediately know where to find you.

Your website must have other icons like ‘share’ and ‘like’ for every blog post that you have, as well as other pages where share-worthy pieces of information are found.

social media

  1. Put Social Logins

Social logins enable your customers to visit your website using their Facebook or Twitter handles. With this feature, your visitors don’t have to fill out lengthy forms that used to be a fixture in websites before. Your guests can also interact better with you, leaving feedback or comments regarding your website or the services or products it offers.

  1. Make Shareable Content

Your website should not only be selling a specific product or service. It must also be sharing relevant information that your guests will find worthy of sharing on their Facebook pages or through their Twitter accounts.

Don’t oversell your products and services online. Ideally, the content in your website should be 80% relevant information while the rest is promotional in nature.

  1. Interact With Your Customers

Interacting with customers not only means sharing relevant information. It can also mean thanking them for sharing your website’s content, or joining them in discussions by answering their comments and suggestions.  This won’t take a lot of your time and can help build relationships with your online guests.